(COLOMBO, LANKAPUVATH) – Airtel Lanka has introduced a data moviebundle for its pre-paid subscribers that activate 119 and 179data recharge cards. The service will offer them free access to stream movies on their Android handheld devices through theAirtel Movie Box.
Airtel Movie Box comes packed with over 500 high definition movies from the golden era of the silver screen right down to the latest release. Available on Google Play™ store, Airtel customers can access their favourite local entertainment on-the-go.
A customer would generally has to pay a weekly subscription fee of LKR 70 for the app, but Airtel pre-paid subscribers now can access for free. Customers that activate a LKR 119 and LKR 179 data cards will receiveseven days of free access to Airtel Movie Box.
“Consumer behaviour is changing rapidly and there is a shift to consuming content on their mobile devices and on the go. This requires a lot of new and interesting high-quality content to be made available to them. We must identify and meet their requirements even before they express them. For the first time in Sri Lanka, Airtel is offering free movies for our data recharge users, complementing the high quality content available to our users” said Jinesh Hegde, Managing Director and Chief Executive Officer of Airtel Lanka.