(COLOMBO, LANKAPUVATH) –INSEESANSTHA, Sri Lanka’s most recognized cement brand earned its rightful position among Sri Lanka’s top 100 Most Loved Brands published by the LMD Brands Annual – one of the most comprehensive annual analysis of brands in the country compiled by Brands Finance (UK). This recognition comes hot on the heels of SANSTHA’s most recent win as People’s Housing and Construction Brand of the Year 2021 for a record-breaking 10th consecutive year at SLIM Nielsen People’s Awards, showcasing the unparalleled consumer loyalty and confidence nurtured by SANSTHA over the years.
“We are thrilled to be the top most loved cement brand in the country yet again, a testament of our commitment to deliver on the INSEE SANSTHA brand promise to our loyal customers,” Jan Kunigk, Executive Vice President, Sales, Marketing & Innovation at INSEE Cement stated. “During a challenging year, we saw consumers gravitate towards the brands they’ve known and loved over the years –brands like INSEE SANSTHA, that have delivered consistently in terms of quality to meet rapidly changing consumer expectations, and we are proud to be recognized for our commitment to hold our position as Sri Lanka’s No. 1 homebuilding & professional segment cement brand.”
INSEE SANSTHA is a superior blended cement and Sri Lanka’s first-ever blended cement product manufactured 100% locally under SLS 1253 standards. INSEE SANSTHA is also Sri Lanka’s first cement product to be awarded with the Green Labelling Certification by the Green Building Council of Sri Lanka (GBCSL), and to receive the Green Mark Gold Award by the Ceylon Institute of Builders (CIOB).
With 2 in every 3 homes in the country built with INSEE SANSTHA Cement, the brand continues to be the top choice for individual homebuilders for its high workability and exceptional finish thanks to the engineered enhanced fineness of special particles. These particles enhance the mix resulting in the augmented density of the concrete and minimized corrosion of reinforcements, making SANSTHA structures watertight, superior in strength, and extremely durable.
Soon, INSEE SANTHA will be launched with a new composition and advanced variant as INSEE SANSTHA Composite Cement as per the latest SLSI 1697. The new standards will bring an even better product to market for Sustainable High Performing Concrete. INSEE will launch a product in the market used in Singapore, USA, Canada, UK, Europe India, and other Asian Countries, further advancing the construction industry.
INSEE SANSTHA also continues to support INSEE Cement’s mandate to mitigate the local construction industry’s environmental impact and carbon emissions, steering it towards sustainable construction best practices as an ever-evolving product, adding long-term value to the structures that bear the INSEE Cement name.