(COLOMBO, LANKAPUVATH) – Micromax Informatics, India’s leading mobile brand,today announced a strategic partnership with KaiOS Technologies, maker of the emerging mobile operating system KaiOS, to create a seamless mobile experience for its usersin Sri Lanka andthe Middle East.The partnership will target millions of Micromax feature phone users and offer a uniquenative experience with more efficient access to third-party apps, all via KaiOS.
This announcement followsthe marked success of Micromax’s feature phones across markets. To accelerate the next phase of mobile phone adoption, it was a natural next step for Micromax and KaiOS Technologies to partner and pursue their shared vision of connecting the next billion users in emerging markets.
Micromax has been working to provide superior services to its users for more than a decade. The new feature phone, powered byKaiOS, is set to accelerate the next phase of mobile phone adoption byoffering a seamless mobile experience to users. Understanding user demand for rich functionality in a feature phone, users will now enjoy the best native third-party apps like instant messages, video calls, and intelligent voice assistants.
Commenting on the launch, Vikas Jain, Co-Founder Micromax said, “Mobile devices are increasingly becoming our constant companions, and the advanced experience and host of mobile services are driving that trend. KaiOS combines the powerful capabilities of a smartphone with the affordability of a basic handset, and we are extremely proud to announce this partnership that will help us empower users in emerging markets with the best technology. If we look at the statistics, there is still a huge gapwhen it comes to handset adoption in the emerging markets,owed in large part to the lack of good feature phones in the sub $50 category. Since its inception, Micromax has always believed in massifying and democratising technology. And today yet again, we reinforce our commitment by providing our users with best in class mobility experience, at an affordable price point,that will bridge the gapfor the consumers.”
Commenting on the launch, Sebastien Codeville, CEO Kai “Therearestillbillionsofpeopleinemergingmarkets without basic internet access. Even in matured markets, large groups of people are missing out on new opportunities because they are unfamiliar with what technology has to offer. We solve these problems by working with partners to offer reliable and affordable products and services. The launchof KaiOS-powered Micromax feature phones across marketswill usher in a new era by providing access to internet, apps and more. We also congratulate Micromax for fuelling the growth of Digital India. We expect to connect the next billion users to the internet and more through our partnership with Micromax.”
About Micromax Informatics
Micromax Informatics Limited is the 10th largest mobile brand in the world (Counterpoint Research) and one of the leading consumer electronics company. Over the past decade, Micromax has pioneered the democratization of technology for masses by offering affordable innovations through their products and removing barriers for large-scale adoption of advanced technologies. The brand embraces innovative product portfolio ranging from feature rich, dual – SIM phones, 4G Android smartphones, tablets, Smart televisions, Air Conditioners and Laptops. With successful operations across India, Russia and other SAARC markets, Micromax sells more than 3 million Mobility Devices every month.
About KaiOS Technologies
KaiOS Technologies powers an emerging global ecosystem of affordable digital products and services. Our flagship product, KaiOS, is a web-based operating system that enables a new category of lite phones and other IoT devices that require limited memory, while still offering a rich user experience through leading apps. Our goal, together with our partners, is to help bridge the digital divide—connecting the billions of people in emerging markets who don’t have access to basic connectivity, as well as those in established markets who are looking for affordable feature phones with advanced functionality.
About Metropolitan Telecom Services Pvt. Ltd.
Metropolitan Telecom Services is a leading provider of mobile infrastructure and communication solutions in the island. As a member of Metropolitan Group, the subsidiary is a national distributor for Micromax, Panasonic, and other brands.