SimpleWorks introduces Sri Lanka’s first Claims Chat Bot to Insurance Industry

(COLOMBO, LANKAPUVATH) –For the first time in Sri Lanka, a multi-lingual Claims ChatBot had been introduced to insurance industry by Simpleworks Business Solutions Pte Ltd ( SimpleWorks provides enterprise-class, highly scalable and cost-effective CRM and Artificial Intelligence (AI) based solutions for mid-sized and large enterprises across the Asia Pacific.

The developer of the ChatBot, SimpleWorks’s officials said that policyholders will now be able to keep abreast of what’s happening with their claim without the hassle of having to reach out to the sales agent or broker or the insurance company’s call centre.

This Chat Bot technology has been first launched in Sri Lanka by Fairfirst Insurance and the company has tiled it as ‘Machan’, which is the first chat bot in the industry that is available in three languages – Sinhala, Tamil and English. Fairfirst Insurance officials said that the new ChatBot is expected to reduce waiting time for claimants, who are now equipped with real time updates available at their fingertips. ‘Machan’ ChatBot is also capable of having simultaneous conversations with hundreds of people. No matter what time of the day it is or how many people are in contact, every single one of them will be answered immediately. What’s even more impressive is the ability for Fairfirst to continuously improve customer service through analytics and data collection from the ChatBot solution.

Machan has been integrated into the Fairfirst corporate website At present the ChatBot addresses motor claims and will be extended into other aspects of the business soon. Among the top general insurance companies of Sri Lanka, Fairfirst serves individuals, businesses and institutions across this beautiful island through a versatile workforce spread across a comprehensive branch network, affinity partners and leading brokers in the market. Fairfirst Insurance is also part of the Canadian based Fairfax Group. Fairfax, through its subsidiaries, has an international insurance and reinsurance business with a global underwriting reach, longstanding relationships and a broad product range. Fairfax has a strong foothold in the growing insurance and reinsurance markets of Southeast Asia, Eastern Europe, the Middle East, and Brazil.

Simpleworks Business Solutions Pte Ltd ( is an ISO 27001:2013 certified technology startup that provides enterprise-class, highly scalable and cost-effective CRM and AI-Based solutions for mid-sized and large enterprises across the Asia Pacific. SimpleWorks boasts of a top-notch product SimpleCRM that is built on open source stack and AI-based Chatbots and Predictive Analytics solutions based on Google’s AI/ML framework. It has a professional team with an experience of 350+ software projects and has prominent customers with thousands of CRM users across Asia Pacific. SimpleWorks is headquartered in Singapore and operates through its subsidiary in India along with a sales and support office in Sri Lanka.

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