Microsoft launches first Experience Center worldwide for Asia Pacific in Singapore

(SINGAPORE, LANKAPUVATH) – In a world where we can expect more than 40 billion devices generating nearly 80 zettabytes (ZB) of data by 2025, organizations and industries will need to quickly adopt new technologies and build technological capabilities that will enable them to flourish in an innovation-led, cloud first, artificial intelligence focused future.

Located within the new regional headquarters for Microsoft at Frasers Tower in Singapore, The Experience Center Asia showcases a confluence of technology and partners, to empower every organization in every industry to digitalize, disrupt, innovate and transform.

“We believe every company will become a software company as digital transformation and tech intensity becomes pervasive in every organization. The Experience Center Asia allows businesses in Asia Pacific to learn about the urgency with which they need to embrace this transformation, and explore our extensive portfolio of industry solutions which showcase what’s immediately available and possible by partnering with Microsoft,” said Andrea Della Mattea, President for Microsoft in Asia Pacific.

The practices within The Experience Center Asia are:

  • The Experience Zone, which showcases immersive demonstrations and current implementations across industry sectors. A team of specialists can take visitors on a customized journey through these experiences that allows them to experience firsthand relevant technology solutions that are unique to their businesses and enables them to envision the art of what’s possible
  • The Microsoft Technology Center(MTC) that provides facility-based technical engagements, enabling customers to focus on their decision process. MTCs bring together the right resources to help customers close deals faster and expand deal size, while increasing customer satisfaction,
  • The Cybersecurity center that showcases Microsoft’s threat intelligence analytics, creates awareness about rising cybercrime threats, and increases the understanding of trusted digital platforms and cloud computing,
  • The Innovation Factory– where through ideation and hackathons innovative ideas come to life.

“Our new regional headquarters is a representation of future workplaces. We provide organizations in the region with a real, working model of what the future of work looks like, based on a foundation of cloud computing, data analytics, artificial intelligence and a culture of transformation. I’m excited about going into the office, where our colleagues reinforce our mission every single day by creating a culture of safety, wellness, sustainability, accessibility and comradery,” continued Andrea.


At Microsoft’s new Asia Pacific headquarters there are:

  • Nearly 145,000 meters of cabling. That’s about sixteen-and-a-half times as tall as Mount Everest or 1,500 times as long as a soccer pitch.
  • Nearly 200 display screens of various sizes in meeting rooms and common spaces.
  • More than 30 spaces with sofas for huddles and 50 soundproof pods for small meetings or calls.
  • 179 Bluetooth beacons in meeting rooms and 900 sensors for lighting, air quality and temperature with nearly 2100 data points from the Frasers Tower are connected to the cloud on Microsoft Azure. The sensors and telemetry monitor the facilities, energy and utilities usage to optimize space utilization, air conditioning and lighting adjustments.
  • In future, these sensors can also monitor the carbon dioxide levels in the air, which can negatively affect work performance and neural activity, noise levels by measuring decibels, and energy usage, which can result in savings of up to 25%, as experienced in Microsoft’s HQ in Redmond, Washington.

Microsoft’s footprint in Asia Pacific:

  • 2 Microsoft Research Labs
  • 17 Azure Regions
  • 67 Innovation Centers
  • 6 Microsoft Technology Centers
  • 5 Cybersecurity Centers
  • 2 Transparency Centers
  • Over 590 ICT Centers
  • Microsoft has been in Asia Pacific for more than 30 years and has a presence across 20 markets with more than 20,000 employees and 100,000 partners

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