“Seylan Bank powers Sri Lanka’s first-ever eSport F1 Championship”

(LANKAPUVATH | COLOMBO) – Sri Lanka’s first-ever eSport Formula One (F1) Championship ended recently as a roaring success, with Seylan Bank as the Official Banking Partner. The championship featured a total of eight races on the simulated racing video game, Assetto Corsa. Similar to the real F1 circuit, points on the leader board were tallied at the end of the tournament to unveil Sri Lanka’s first-ever F1 Assetto Corsa Champion — Fawzul Aleem.

Twenty-one participants competed in the eSport F1 Championship organized by Mandarin Reid eSports and SIM Racing Lanka. The tournament had a complete grid of 21 participants having generated considerable interest. This interest continued with the audience that tuned in to view the championship’s live feed across the various platforms it was broadcasted on.

Commenting on the inaugural eSport Formula One Championship, Gamika De Silva, Assistant General Manager of Sales and Marketing at Seylan Bank PLC said: “As a bank with a trusted reputation that spans well over three decades, we take great pride in partnering with Sri Lanka’s first-ever eSports F1 Championship as the Official Banking Partner. Despite the widespread economic disruption caused by the COVID-19 pandemic, the global video game industry is booming. With social distancing limiting consumer and corporate activity to a bare minimum, gaming provides an interesting distraction for people at home seeking social engagement, and the preliminary data suggests a massive increase in playing time and sales since the lockdowns began.”

According to research firm Niko Partners, Asia is the world’s largest and most important region for eSports, accounting for more than 54% of the USD 1 billion global market. In 2019, eSports was recognized as an official sport in Sri Lanka. The national eSports team represents the country at international events such as the IESF Esports World Championship, the Global Esports Games, and the World Esports League.

 

Seylan Bank, the Bank with a Heart, operates with a vision to offer the ultimate banking experience to its valued customers through cutting-edge technology, innovative products, and best-in-class services. The Bank has a growing clientele of SMEs, Retail and Corporate Customers, and has expanded its footprint with 172 branches, 70 Cash Deposit Machines, 86 Cheque Deposit Machines and an ATM network of 216 units across the country. Seylan Bank has been endorsed as a financially stable organization with performance excellence across the board by Fitch Ratings, with the bank’s national long-term rating revised to ‘A’ (lka). The bank was ranked second among public listed companies for transparency in corporate reporting by Transparency Global and is now part of the S&P Dow Jones SL 20 Index. These achievements are a testament to Seylan Bank’s financial stability and unwavering dedication to ensuring excellence across all aspects.

 

 

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