Reliance Consumer Products Limited announces partnership with leading Sri Lankan beverage brand Elephant House

(LANKAPUVATH | COLOMBO) –  Reliance Consumer Products Limited (RCPL), the FMCG arm and  wholly-owned subsidiary of Reliance Retail Ventures Limited (RRVL), today announced that it has  partnered with Sri Lanka-headquartered Elephant House to manufacture, market, distribute and sell  beverages under the Elephant House brand across India.

This association will not only help RCPL bolster its growing beverage portfolio that boasts iconic  brands such as Campa, Sosyo and Raskik but will also bring exceptional new products and value  propositions to Indian consumers.

Elephant House is owned by Ceylon Cold Stores PLC, a subsidiary of John Keells Holdings PLC, Sri  Lanka’s largest listed conglomerate. Under the Elephant House brand, it manufactures and sells a wide  range of beverages including Necto, Cream Soda, EGB (Ginger Beer), Orange Barley and Lemonade  to name a few.

Speaking on the partnership, Ketan Mody, COO, Reliance Consumer Products Limited, said, “Elephant  House, which enjoys strong market credibility, is an iconic brand with deep-rooted heritage. This  partnership will not only add its much-loved beverages to our growing FMCG portfolio but will also  offer our Indian consumers great choice and value proposition through quality products. Being the  custodian of several renowned global brands in India, Reliance is well-equipped to further expand  Elephant House’s established consumer brand, which has been built over 150 years.”

Krishan Balendra, Chairperson of the John Keells Group, said, “We are proud to announce the  expansion of the Elephant House brand to the Indian market. Our partnership with Reliance Consumer  Products Limited marks a significant milestone in the journey of our heritage brand and represents our  commitment to delivering our high-quality beverages to new consumer segments. We look forward to  the opportunity this partnership brings, to provide refreshing and innovative beverage options to meet  the diverse preferences of Indian consumers.”

The agreement between RCPL and Elephant House underscores a shared commitment to excellence  and innovation, empowering both organizations to capitalize on synergies and amplify their market  presence.

RCPL’s vision is to offer Indian consumers a wide portfolio of globally recognized brands and products  that stand out for their exceptional quality and value. In addition, RCPL is rapidly scaling up its multi channel operations to reach more consumers across diverse markets.

The company, currently, boasts a versatile FMCG portfolio comprising iconic beverage brands  including Campa and Sosyo Hajoori, an extensive confectionery range from Lotus Chocolates,  Toffeeman and snacks such as Alan’s Bugles and Masti Oye apart from Sri Lanka’s leading biscuit  brand Maliban, and staples & daily convenience products under the Independence brand. In home and  personal care, it has products such as dishwashing liquids, laundry detergent, soaps and toilet cleaners.

Leave a Reply

Your email address will not be published. Required fields are marked *