Soorya takes the ‘Avurudu Litha’ digitally to Sri Lankan households

(LANKAPUVATH | COLOMBO) – Sun Match Company, producer of Sri Lanka’s iconic, trusted and familiar household brand ‘Soorya’, has introduced a unique Digital Litha for the first time,helping families, young and old, to celebratetheAvurudu customs and auspicious festivities with ease.

Every year, those celebrating Avurudu eagerly await the publishing of the Litha to observe family traditions,andfollow the auspicious timings, customs and rituals to usher in the New Year. Sourcing a Litha and constantly having to refer information can be a cumbersomeandtime-consumingtask. However, now, the Soorya Digital Litha is conveniently accessible and offers easy reference for the entire household.

Having enriched Sri Lankan lives for almost 40 years, Soorya, drawing parallels to honour the Sun festivalalso known as the Sinhala and TamilNew Year, brings the Digital Litha to every household in aninnovative and user-friendlymanner.The Digital Litha is an ideal solution for the household providing greater convenience similarto the functionalities of a box of Soorya safety matches.

To access the Digital Litha, an individual simply needs a smartphoneto scan any Soorya matchbox, which enables access to the AR filter to view the Litha on the Soorya social media applications, Facebook and Instagram.

The Digital Litha contains eight (08) auspicious times onimportant rituals such asBathing in the old year, Dawn of the New Year, Punya Kaalaya, Lighting of the Hearth, Ganudenu, Partaking of Food, Anointing of Oil and Leaving forworkin the New Year.

“Soorya isthe trusted household brand which has been continuously innovating to keep abreast of the changes of the Sri Lankan consumer foralmost40 years.As the dawn of the New Year approaches, we wish all our customers prosperousnew beginnings and truly believe the Digital Litha will offer a one-of-a-kind experience with joyful celebrations,” said Gowri Rajan Director/Chief Marketing Officer, Sun Match Company.

Soorya is recognised for several pioneering initiatives such as the introduction of wax coated safety matches. With the introduction of the Digital Litha and reduction in paper usage, Soorya is renewing its focus on sustainable living and environmental preservation. The company has also fully automated its distribution process, signifying marginal paper consumption.

As a market leader in Sri Lanka and based on the success of the brand, Soorya also offersthe discerning household a wide product range including incense sticks, perfume sticks and dripless candles. In a strategic move, Soorya recently appointed respected Sri Lankan actress Yashodha Wimaladharma as its Brand Ambassador with an aim to enhance the brand’s visibility, reach a wider audience, and reinforce the trust and loyalty the company has earned over the years.

Link to AR Filter to view the Litha:
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