(LANKAPUVATH | COLOMBO) – INSEE Sanstha Cement has reaffirmed its status as the most recognized and sought-after brand in Sri Lankaby winning the coveted “SLIM Kantar People’s Awards 2023” for“People’s Housing and Construction Brand of the Year”. This is the 12th consecutive year that INSEE Sanstha Cement has received this award.
The SLIM Kantar People’s Awards is organized by the Sri Lanka Institute of Marketing (SLIM) and is particularly unique, as a platform thatcelebratesconsumers’choices across a range of industries and services. The awards ceremony was held on the Monday 27th of March 2023 at the Monarch Imperial in Sri Jayawardenapura Kotte, with the attendance of senior marketers and officials, representing both brands and agencies.
INSEE Cement’s Commercial Director Nandana Amunuthuduwa accepted the People’s Award on behalf of the company. He expressed his heartfelt gratitude for the continued trust and value placed in INSEE Sanstha. “We are overwhelmed bythe resounding support of the Sri Lankan people for INSEE Sanstha, which is truly the only homegrown, environmentally friendly cement product in the country in line with international benchmarks. INSEE Sanstha is a result of years of investment in research and innovation,and we want to thank our customers, our network distributors and other stakeholders for supporting us during this journey. Rest assured, we will continue push the boundaries and raise the benchmarks of the local cement manufacturing industry, to bring only the highest quality, most sustainable products and solutions to the Sri Lankan market. That is our pledge to our customer base.”
In addition to the SLIM Kanthar People’s award, INSEE Sanstha has also won a host of other accolades in the past and was ranked amongst Sri Lanka’s 100 Most Loved Brands by LMD’s Brands Annual ranking for two consecutive years (2021 and 2022).
INSEE Sanstha Cementwas the first Portland-Composite-Cement ever to be launched in Sri Lanka and is alsothe only cement produced in Sri Lanka.INSEE Sanstha Composite Cement, curated with SmartAct technology comprises of superior strength, greater durability, and superior workability. The triple reaction, minimizes the damage caused by Sulfate, chloride and carbonation which in turn makes it a sustainable solution that not only leaves a lower carbon footprint but is also suitable for various climatic conditions.In addition to these exceptional qualities, INSEE Sanstha Cement also features special Water Protect technology to prevent penetration and ingress of rainwater, and is environmentally friendly having been certified as a “Green Cement” by the Green Building Council, making it a smart investment for homeowners and the planet. INSEE Sanstha Cement is always fresh,consistent in quality, and always produces supremely stronger structures than any other cement in Sri Lanka can.
INSEE Sanstha Cement is also widely recognised for its durability, high strength, workability and for requiring less water to mix than ordinary cement.These attributes have resulted in 2 out of every 3 houses in Sri Lanka being built using INSEE Sanstha Cement. In addition, INSEE Cement products have been used in large construction projects in Sri Lanka including the Southern Expressway, the Colombo Port City, the New Kalani bridge and the Lotus Tower. The brand has clearly won the hearts of engineers and developers in the country, making it Sri Lanka’s preferred choice of cement.
INSEE Cement’s superior portfolio of building materials also includes mortar, skim coat and tile adhesive products. Skim Coat is a finishing compound specially formulated for interior and exterior applications for skimming and general enhancement of surfaces. This is a premixed water based, low shrinkage compound that provides a smooth finish, improves consistency and eases workability and adhesion.Tile Adhesive is specially formulated to suit most tiles including ceramic, porcelain tiles for vertical installation (wall) and horizontal installation (floor). It is suitable for use over many different surfaces.
